Built by someone who's been on both sides of the table.
Most agencies are run by salespeople or designers. Reboot is run by someone who shipped technical infrastructure at eBay and ran the marketing for several mid-sized companies after.
Ian Ho founded Reboot after twenty years on both sides of the build/sell divide. He started his career as a technical architect at eBay — building the infrastructure that handled millions of transactions a day. He left to run marketing as a CMO at a series of growth-stage companies, where he learned a hard truth: most local businesses lose more revenue to a bad website than to anything else they spend on marketing.
The math is brutal. A small service business spends thousands on Google ads and SEO consultants, then loses 70% of the traffic to a slow, generic, badly-written website. The site is the bottleneck. Fix the site and the rest works.
So Reboot exists to fix the bottleneck. We use modern automation and design tooling that didn't exist five years ago to ship a real, custom, ranking-ready website in seven days for $499 — instead of the $5–15k and three months a traditional agency would charge.
We also bake in AEO from day one. When your customer asks ChatGPT or Claude "best plumber in Phoenix," we want your business to be one of the names that comes back. That's a fundamentally different game than 2010-era SEO, and most agencies haven't caught up yet.
Ian's principle"If your phone isn't ringing, your website is the cheapest, fastest thing to fix."